Entrepreneur, Impact Investor & Ethical Business Leader
Sydney de Arenas Sherman is a serial entrepreneur who builds businesses designed to last, and to open doors for others along the way. She builds and scales companies that support entrepreneurs, strengthen local economies, and make ethical, sustainable growth more accessible—not through theory, but through systems, structure, and execution.
Sydney de Arenas Sherman is a serial entrepreneur, investor, and operator who has built six businesses in the last decade. She is the founder The Etho, a marketplace for ethically produced products, co-founded Summit Chasers Network to reimagine how small businesses scale, and co-founded Ítaca, a Guatemalan hospitality brand with four restaurants and two hostels—among other growing enterprises.
Her recent ventures focus on business turnarounds, acquiring and restructuring companies through strategy, systems, and people-centered leadership. This work fuels her passion for making businesses function better from the inside out so they can grow with stability and longevity.
An advocate for bootstrapping, Sydney has also successfully raised capital, giving her a unique perspective on both lean and investor-backed growth. Featured in 50+ media outlets, she is recognized as a founder dedicated to building businesses that work in the real world.
Having traveled to more than 40 countries, Sydney now lives in Guatemala with her husband and two children, championing entrepreneurs committed to building businesses—and lives—that actually work.
Projects & Companies
THE ETHO
Sydney Sherman de Arenas founded and leads The Etho, a global marketplace built to make ethical commerce more accessible, transparent, and viable at scale. Through The Etho, Sydney and her team support ethical brands by providing a curated marketplace backed by technology, education, and operational support that helps founders grow without compromising their values. The Etho acts as both a platform and a partner, offering vetted access to consciously produced products for consumers, while reducing the operational and marketing barriers that often stall purpose-driven businesses. Sydney’s work with The Etho reflects her commitment to building systems that expand opportunity, strengthen local economies, and allow ethical businesses to grow with integrity, stability, and long-term impact.
ETHO INTERIORS
Sydney Sherman de Arenas co-manages Etho Interiors, a design studio specializing in ethically sourced, thoughtfully curated interiors for residential and hospitality spaces. Through Etho Interiors, Sydney and her partner and mother Terrell, focus on building functional, values-aligned spaces that balance creativity, beautiful design, and long-term sustainability.
SUMMIT CHASERS NETWORK
Sydney Sherman de Arenas is a partner at Summit Chasers Network, a growth partnership designed for founders who have built businesses that work and are ready to scale with intention. Summit Chasers acts as the strategic partners to business owners—providing clarity, systems, and specialized operational and growth support while keeping founders firmly in the driver’s seat. The work focuses on collaborative strategy, accountability, and execution, helping entrepreneurs strengthen their businesses from the inside out without losing their vision, autonomy, or humanity. Summit Chasers Network reflects Sydney’s belief that scaling is not about doing more, but about building smarter, with the right partners alongside you.
THE HIVE
Sydney Sherman de Arenas founded The Hive, which is now a part of Summit Chaser's Network and remains a business concierge and strategic support agency designed to help small businesses thrive with intention and stability. At SCN, her team acts as an extension of a founder's internal team—providing strategic advising, operations support, marketing guidance, and practical systems that give small business owners the space to focus on growth, impact, and the big-picture vision. Her work at The Hive & SCN reflects a commitment to building businesses that are not just successful, but sustainable and human-centered across every stage of development.
ÎTACA
Sydney Sherman de Arenas co-founded Ítaca Group, a hospitality company based in Guatemala that operates a portfolio of restaurants and hostels rooted in community, culture, and long-term viability. Through Ítaca, Sydney and her husband Santiago, focus on building operationally sound hospitality businesses—strengthening systems, teams, and leadership so each concept can grow sustainably while supporting local economies. Her work with Ítaca reflects a commitment to people and planet centered hospitality, where thoughtful operations and clear structure create space for both exceptional guest experiences and meaningful employment opportunities.
LUNA Y SOL
Sydney Sherman de Arenas co-founded Luna y Sol, a hospitality and wellness retreat space in San Pedro La Laguna that integrates lodging, food, and community experiences. She supports the business at a strategic level, helping guide sustainable growth while preserving its people and planet centered and intentional foundation.
EL GATO PERDIDO
Sydney Sherman de Arenas is an owner of El Gato Perdido, a lakeside bistro in Guatemala built around community, culture, and experiential dining. Her involvement focuses on strategic oversight and long-term sustainability, supporting systems and structure that allow the business to grow while staying rooted in its original vision.
THE DRIFTWOOD SURFER
Sydney Sherman de Arenas co-purchased The Driftwood Surfer, a beachfront hostel and hospitality brand in El Paredón, Guatemala. Her role centers on strategic guidance around restructuring and systems creation, helping the business scale responsibly while maintaining strong teams and consistent guest experiences.
FUSE FAMILY VENTURES
Sydney Sherman de Arenas is involved with Fuse Family Ventures, a family-run investment firm founded by her father, Myles, and brother, Brodie, where her focus is guiding investment toward businesses that support people, the planet, and long-term, responsible growth.
NORTHWESTERN MILLWORK
Sydney Sherman de Arenas is a co-owner of Northwestern Millwork, a legacy manufacturing business, where she gained hands-on experience inside a long-established company navigating growth and change. Her work there focused on understanding how legacy operations function—and how thoughtful strategy, systems, and leadership can transform them for long-term viability.
Let’s connect
Connection is at the heart of everything Sydney builds. Whether you’re exploring a partnership, a new idea, or simply want to say hello, she welcomes the conversation.

