Sydney de Arenas Sherman

Projects and Companies

The Astrid

The Astrid is a ski-in, ski-out luxury condominium in Steamboat Springs, Colorado. With awe-inspiring views in three directions, abounding amenities, and white glove service, The Astrid offers our guests and residents a five-star experience while also providing a community feel. Our furniture and decor are sourced from majority female artisans who are paid fair wages and wherever we can we use environmentally friendly materials and production methods. We also support the community by planting trees, supporting the local youth through the tennis program, and supporting STARS Charity for people with mental and physical disabilities.

The Etho

For consumers looking to live a sustainable and ethical lifestyle, The Etho provides a one-stop online shop of highly curated products for every facet of life. By connecting consumers with women-led brands, The Etho makes a positive difference on both sides of its platform. Because we are intensely focused on respecting Mother Nature and making sustainable living an easy choice, we vet every vendor on our site according to wages, working conditions, and environmental sustainability. Ethical shopping and selling made easy.

Etho Interiors

Designing exclusively with ethically sourced products, Etho Interiors is passionate about creating beautiful spaces that allow its clients to truly live their values.

Fuse Family Ventures

Fuse Family Ventures is an ecosystem of like-minded individuals actively focused on a healthy balance of high-risk/ high-return startups, off-market deals, and passive income-generating investments. Our mission is to fuse meaningful connections and build strong legacies through high-quality and vetted investment opportunities across all industries. We believe that the best way to predict the future is to create it.

Luna y Sol

Luna y Sol is a sustainable oasis nestled in the heart of Lake Atitlan, Guatemala serving homemade, vegetarian cuisine and offering co-living opportunities in our environmentally conscious, boutique hostel. Our mission is to provide a haven for travelers seeking a harmonious blend of heightened well-being, eco-consciousness, and cultural immersion.

Rocket Closet

Rocket Closet stores your mountain sports equipment year-round in our Colorado or Utah warehouse facilities. We pick up, store, and deliver your skis, bikes, camping gear, winter clothes, or anything else you might need us to when you need it through our mobile app. Stop traveling with your gear and make your travel hassle-free and more environmentally friendly.

Admin Boutique

Admin Boutique supports entrepreneurs and busy individuals through administrative, marketing, and operations support. Our team of assistants from around the globe strives to give our clients their time back so that they can focus on what they do best, further impacting the world with their unique talents.

El Gato Perdido

El Gato Perdido is a premier and authentic Family Restaurant that has been proudly serving the Lake Atitlán area since 2017. Since then, our mission has been to provide high-quality food for all those who wish to combine a fun and enjoyable ambiance with skillful cooking into one extraordinary dining experience.

Northwest Millwork Co

Founded in 1992, Northwestern Millwork stands as a cornerstone in providing top-tier building products for Routt and Grand Counties. As a cherished family-owned and operated business, our dedicated team at NWM is committed to offering you not only premium products, but also the invaluable expertise to guarantee you receive the finest quality and value. Whether you're in need of exquisite windows, robust doors, intricate mouldings, or reliable hardware, NWM is your unrivaled destination for exceptional millwork solutions.

Sydney de Arenas Sherman is the CEO of two businesses and has founded 6 in her short 10-year career as an entrepreneur. Today she manages Admin Boutique, which provides the dynamic team a small business needs to thrive, The Etho, an online marketplace connecting conscious consumers with ethical brands and artisans, Etho Interiors with her partner and mother, Terrell Sherman, and Ítaca with her life and business partner, Santiago Arenas, which is a Guatemalan based hospitality brand with 3 restaurants and a hostel. She is also an active investor through The Helm, investing in women-owned businesses making an impact around the world.

Sydney has been published in countless articles, has spoken at conferences on ethical fashion and consumption, and has been featured on several podcasts. She is active in any community she is a part of, having mentored young girls interested in a technology career in Austin, TX, human trafficking survivors who want to start businesses in NYC, supports over 15 students with her family in Africa and donates to animal welfare projects in several places around the world. She has traveled to over 40 countries and currently resides on the base of a volcano in Guatemala with her husband and two children.